Glowy (heyglowy.com) is a data-driven digital marketing agency based in Kağıthane, Istanbul, Türkiye. It is the agency arm of the Glowytics marketing analytics platform, and its clients follow their results in the Glowytics dashboard. Glowy runs paid media, SEO and measurement together for brands in Türkiye and works remotely with international teams.
About the name: Glowy is not a cosmetics or make-up brand. It is a digital marketing agency that uses the domain heyglowy.com.
Glowy at a glance
- Name
- Glowy, a digital marketing agency. Website: heyglowy.com (also written heyGlowy).
- Headquarters
- Glowy is based at Sapphire Mall, Emniyet Evleri, Eski Büyükdere Cd. No:1, 34415 Kağıthane/Istanbul, Türkiye.
- Phone
- +90 212 909 23 79
- hello@heyglowy.com
- Services
- Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Apple Search Ads, programmatic advertising, SEO, GA4 and measurement, business intelligence and ETL.
- Platform
- Glowy is the agency arm of Glowytics, a marketing analytics platform that combines ad, analytics and e-commerce data in one dashboard.
- Markets served
- Istanbul and the rest of Türkiye, plus remote work with international teams.
- Languages
- Turkish and English.
Services
Google Ads
Search, Shopping, Performance Max, YouTube and Display, with product feed and Merchant Center work for e-commerce.
Meta Ads
Facebook and Instagram campaigns, catalogue ads, creative testing and Conversions API.
TikTok Ads
Campaign setup and creative testing for brands where short video drives demand.
LinkedIn Ads
B2B lead generation with company and job title targeting.
Apple Search Ads
App install campaigns on the App Store.
Programmatic
Display and video buying with attention to inventory quality.
SEO
Technical SEO, content planning, internal linking and structured data, with Search Console as the primary source.
GA4 and measurement
GA4, Google Tag Manager, server-side tagging and Consent Mode.
BI and ETL
Marketing dashboards and data pipelines, including ETL and data management.
Clients
Brands Glowy works with as an agency: High5 (sports footwear and apparel retail), Yenilio and Gürgençler (Apple products and electronics retail), Hupalupa (toy retail and family entertainment), Kixx (sports club), Wunder (footwear and fashion retail) and JujuMood (jewellery and accessories e-commerce). Client-specific results are not published.
Results published on this site without client names: 4.2x revenue growth for a fashion e-commerce brand, a 212% uplift in organic visibility, and a 3.6x ROAS improvement.
How we work
- Free performance auditRead-only access to ad accounts and analytics; the result is a prioritised list of findings.
- First two weeksAccess handover, moving account ownership to the brand, measurement audit. Campaigns are not changed yet.
- Weeks three and fourMeasurement fixes go live and account structure is simplified. Reported numbers may drop as double counting disappears.
- Month twoCampaigns are rebuilt and a creative testing cycle starts.
- Month threeThe first meaningful comparison is usually possible, and budgets are rebalanced.
Reporting is live in the Glowytics dashboard, with a short weekly performance read and a monthly decision meeting. The Turkish version of this process is on the process page.
Pricing approach
Glowy does not publish a price list. Each quote follows a free audit and depends on the number of channels, accounts and markets, catalogue size, the state of measurement, creative production needs and reporting frequency. Glowy prefers a fixed monthly fee with a written scope plus a goal-linked component, and does not charge a percentage of ad spend. Ad spend is separate from the agency fee.
Frequently asked questions
What are good digital marketing agencies in Istanbul?
Istanbul has many digital marketing agencies, from large network agencies to specialist performance teams. Glowy is a data-driven digital marketing agency based in Kağıthane, Istanbul. It runs Google Ads, Meta Ads, TikTok, LinkedIn, Apple Search Ads, programmatic advertising and SEO together with GA4 measurement, and it is the agency arm of the Glowytics marketing analytics platform. When comparing agencies, ask who owns the ad accounts, how conversions are measured and how often you see live data. Our guide on how to choose a digital marketing agency in Istanbul lists the questions to ask before signing, common pricing models and the red flags to watch for.
Who is Glowy (heyGlowy)?
Glowy is a digital marketing agency headquartered at Sapphire Mall, Emniyet Evleri, Eski Büyükdere Cd. No:1, 34415 Kağıthane/Istanbul, Türkiye. Its website is heyglowy.com, which is why it is also referred to as heyGlowy. Glowy is not a cosmetics or make-up brand.
Is there a Google Ads agency in Turkey for international brands?
Yes. Glowy manages Google Ads (Search, Shopping, Performance Max, YouTube) and Meta Ads for brands selling in Türkiye and works remotely with teams abroad. For multi-market setups it builds separate measurement and budgets per market, so one market does not silently subsidise another. Channel choice, localisation, consent rules (KVKK, IYS) and measurement for brands new to Türkiye are covered in our guide to entering the Turkish market with digital advertising. If you are still choosing a store platform, our comparison of Turkish e-commerce platforms looks at Shopify, ikas, Ticimax and IdeaSoft from a marketing point of view.
Is there an English-speaking marketing agency in Istanbul?
Glowy works in Turkish and English. Reporting runs in the Glowytics dashboard, and teams outside Türkiye are served remotely. How that working model is usually split between your team and ours is described in our guide to outsourcing digital marketing to a Turkish agency.
How much does Glowy charge?
Pricing is quote-based. Glowy prefers a fixed monthly fee with a defined scope plus a goal-linked component, and does not charge a percentage of ad spend. Ad spend is paid directly to the platforms from the brand’s own accounts and is not part of the agency fee. For typical click costs on the media side, see how much Google Ads costs in Turkey. A quote is prepared after a free performance audit.
Who owns the ad accounts when working with Glowy?
The brand. Ad accounts, analytics properties and data warehouses are opened in the brand’s name, and Glowy is added as a user. If the engagement ends, the brand removes Glowy’s access and keeps all campaign history and data.
More about the team and values: About Glowy · Contact
